Dr Yvette Ahmad
Dr Yvette Ahmad’s role is to ensure the clinical integrity of all games created at the Labs. Dr Ahmad started her career as a Psychology Senior Lecturer at Sheffield Hallam University, UK before moving on to private practice. Together with Dr Kevin Appleton, she is co-director of The Starfish Clinic – an independent specialist centre for psychological medicine where she has been practicing since its establishment in 2003. Dr Ahmad has worked with thousands of families affected by mental health issues and is an expert in the field of developing innovative interventions that get results. Dr Ahmad has addressed conferences internationally in her areas of expertise.
Fraser Hurrell is an MBA graduate with a passion for social ventures. His role is to manage the process of transforming each BrightMind LABS project from a “great idea” to a fantastic application – starting with MyFriendQuest. Fraser has recently led the BrightMind LABS project to success at the Global Social Venture Competition at UCLA, Berkeley, San Francisco – where they were global winners for their social impact assessment. Fraser is passionate about the scope for immersive gaming fused with cognitive behavioural therapy to produce products that will make a real difference to lives – and about the role of BrightMind LABS in defining this exciting new space.
Shaun Lee is the brand guardian for BrightMind LABS. He is a master at information graphics and strategic storytelling, particularly in the realm of new media – and also moonlights as a successful Flash games developer. Shaun fills a dual role of gaming and business advisor as well as performing hands on graphics and branding wizardry.