Idealog Magazine, New Zealand
Long gone are the days when video games were just another outlet for children to develop lacksadaisical habits, poor eyesight and pre-arthritic thumbs. Today’s gaming scene is taking on a new approach: fresh, active and even therapeutic.
Whangerei’s BrightMind Labs, founded by CEO Fraser Hurrell and clinical director Dr Yvette Ahmad, is a social venture that seeks to improve the lives of children with mental health issues. By combining Cognitive Behavioural Therapy (CBT) with immersive gaming principles, BrightMind Labs is redefining traditional mental health care delivery to provide greater access for all—especially in places where child mental health services are expensive or scarce.






"I wish there had been something like MyFriendQuest available when I was a kid!